photo credit: Victor Melendez

HOLIDAY PROMO | STARBUCKS

There are so many moving parts in this global promotion—it takes creativity, organization and stamina to bring the holidays to life. From the beginning, it’s all about the customer’s journey through the season.

Working with teams across the Global Creative Studio was a collaborative deep dive creating ads, product packaging and in-store signage. The beauty of a project like this is learning quickly what works and what doesn’t—and being able to adjust copy on the fly.